The healthcare network economy: The role of Internet information transfer and implications for pricing
Article Abstract:
The issues related to the role of the Internet in the development of new communications flows between the various participants and the impact of information transparency on the demand for and delivery of healthcare is addressed. The results indicate that the information transfer helps in shaping up the healthcare coverage and treatment options and information transparency influences costs and pricing strategies within the healthcare network.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Role of market turbulence in shaping pricing strategy
Article Abstract:
Issues related to managerial pricing decisions in turbulent markets are examined, focusing on situations typically encountered in the high technology industry. Topics include the relationship between research and development costs to initial pricing, product life cycles, buyer expectations, relationships between high technology firms and vendors, and pricing strategy differences for the high technology and low technology industry.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1999
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Intraorganizational influences on business-to-business pricing strategies: A political economy perspective
Article Abstract:
The impact of a firm's internal political system, which is seen in its interdepartmental coordination and rivalry, on the pricing strategies of the firm is studied. The study highlights the need for managers of the firms to overcome the internal politics and rivalry, examine the method of pricing followed in their firm and develop an overall pricing plan which is favorable to all the departments.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
User Contributions:
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