The hidden sex life of the male (& female) shot

Article Abstract:

Issues concerning the different ways in which men and women process information in direct mail and written communications are discussed. Research indicates that men respond well to graphs, bullet points and headlines, while women respond well to images, photographs and bright colours.

Psychological aspects, Research, Direct mail advertising, Communication, Communications, Sex differences (Psychology), Written communication, Direct-mail advertising

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How advertising is covered in the Egyptian press: a longitudinal examination of content

Article Abstract:

The impact on Egyptian attitudes towards advertising of exposure to media portrayals of advertising is considered. Negative depiction of advertising frequently involve outdoor and television advertising.

Portrayals

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Extending the communication process: The significance of personal influencers in UK motor markets

Article Abstract:

The importance of personal influencers in UK motor markets with regard to the marketing communications process, is examined.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Automobile industry

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