The industrial buying process in capitalist and socialist countries
Article Abstract:
This article reports on the results of a two-nation study of the industrial buying process. Its focus is on the involvement of various departments at different stages of the buying process in two economies, one capitalist and the other socialist. Three major categories of purchases are included: materials, components, and equipment. Similarities as well as some differences in purchasing patterns between the two nations were found. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1991
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Total cost/response rate trade-offs in mail survey research: impact of follow-up mailings and monetary incentives
Article Abstract:
Various methods of response generation were modified to evaluate the effect of follow-up mailings and monetary incentives on total cost/response rate trade-offs. Suggestions for researchers and professionals who conduct mail surveys are provided.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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