Value creation in markets
Article Abstract:
Research into the changed values and business strategies of business marketing is given. Strategies and techniques currently being used by business marketers to create value in the new age of the internet and market fragmentation is given.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Business, Research, Online services, Internet services
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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The impact of cultural values on marketing ethical norms: a study in India and the United States
Article Abstract:
The comparison of the effect of cultural values, on the ethical norms pertaining to the marketing of goods and services in India and the United States, is presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
Government domestic functions, Marketing procedures, Marketing, Public affairs, India, Ethics, Comparative analysis, Ethical aspects, Company marketing practices, Consumer goods, Cultural policy
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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Subjects list: United States, Marketing
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