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The "me" years

Article Abstract:

Some marketers target the 18-34 age range because they believe people in this range have distinct similarities, such as importance placed on relationshhips, technologym and media. This type of conusmers is more liberated in terms of spending and is more focused on their lifestyle compared to other groups. An explanation of why people from this group have similiar values is given.

Author: Semansky, Matt

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007

Marketing procedures, Targets & Markets, Young adults, Target marketing

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Music: rocking below the line

Article Abstract:

Speculations on the popularity of Canadian rock bands like Feist, Finger Eleven and others in 2007 are presented.

Author: Semansky, Matt

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007

Forecasts, trends, outlooks, Entertainers & entertainment groups, Forecasts and trends, Market trend/market analysis, Music industry, Economic forecasting, Rock groups, Industry forecasts

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Subjects list: Canada

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