The new customer relationship management tool - product elimination?

Article Abstract:

Customer purchasing relationships can be created and maintained by aligning products as per customer needs, fulfilling their expectations, building trust and facilitating satisfaction. Financial service product elimination is mainly about managing customers out of one product into another.

Customer Relations

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Retaining customers in UK financial services: The retailers' tale

Article Abstract:

The advantages of customer retention in United Kingdom and the practices adopted in retail of financial services are discussed.

United Kingdom

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Customer relationship management of the information education services industry in Taiwan: attributes, benefits and relationship

Article Abstract:

The effects of relationship marketing on customer satisfaction and loyalty in retail trade are presented.

Taiwan, Marketing, Customer satisfaction, Company marketing practices

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