The new wave of management thinking for service industries
Article Abstract:
Service industries have become more important to government economic policies as the high-technology sector of international markets continues to expand, and the changing characteristics of international markets in general have made the distinctions between service and manufacturing operations less clear. A new school of management thought has arisen as a result of this, primarily out of Scandinavia, that emphasizes service and attempts to downplay the bureaucratic aspects of large corporation management. However, it is imperative that the promises made by service industries through public relations and advertisements be delivered, and the process of change from manufacturing to service must be done in carefully planned stages; aspects of these changes are described.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1986
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The marketing man who aims to refocus Polaroid
Article Abstract:
Polaroid Corp. inaugurated a change in its corporate strategy with the introduction of the Spectra camera in May 1986, the first product to be released since I. MacAllister Booth was named its CEO the previous January. The Spectra is designed to counter the tremendous growth in the popularity of 35mm cameras, particularly those manufactured in Japan, and although the company could work to expand its more stable industrial business, Booth believes that there is much more growth potential in consumer markets. How Polaroid hopes to capitalize on the increase in interest in video systems and electronic imaging systems by providing equipment that complement them and the faith its managers have in instant photography are described.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1986
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