The power of women
Article Abstract:
Studies and statistics show that the purchasing power of Canadian women is constantly growing. According to Female Engineered Marketing, which exclusively creates female-targeted campaigns, women account for 51% of all electronic, 50% of all automobiles and computers, and 75% of over-the-counter purchases. Marketers need to understand the potential offered by female consumers and cater to their needs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Cannes-adian contenders
Article Abstract:
An analysis of selected Canadian advertising services that could be selected for awards at the year 2004 Cannes International Advertising Festival is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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