The pursuit of global purchasing synergy
Article Abstract:
The process aspects of supplying international business enterprises needs to be linked to satisfaction levels at headquarters and plants. Once this is achieved, global purchasing syngergy can be successfully tapped.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
World, Purchasing Management, International aspects, International business enterprises, Multinational corporations
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
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Global purchasing strategy: conceptualization and measurement
Article Abstract:
A global purchasing strategy for estimating a firm's international market is presented.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Evaluation, Measurement, World market, International markets
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Building competences for new customer value creation: an exploratory study
Article Abstract:
Value creation process for new customer bases in competent markets is presented.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Customer Relations, Competition (Economics), Value (Economics)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Subjects list: Purchasing, Management, United States, Company business management
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