The remaking of a macher
Article Abstract:
Manfred Lahnstein has followed a successful political career in the Helmut Schmidt government with the leading management position in RTL Plus, the television broadcasting division of the world's second-largest publisher, Bertelsmann AG. Bertlesen's leaders selected Lahnstein because of his international reputation as a practical man. Although RTL Plus has lost money steadily from 1985 to 1990, Lahnstein remains optimistic. RTL has been received by more than half of West German households. Based on this, Lahnstein forecasts a 45% audience share for private sector television by no later than 1996, and a 50% share of advertising revenues. Enhancing RTL's chances of success is a joint broadcasting agreement between Bertelsmann and French pay television channel, 'Canal Plus,' although actual broadcasting has not started.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1990
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New age shock: internationalists are remaking the world but may be losing control of their own lives
Article Abstract:
New information technology provides constantly updated information, and is resulting in a new form of internationalism that can cause cultural collisions. The internationalization of business can result in liberating, enriching experiences for those breaking free of national confinement, but can also result in a sense of chaos and lost control brought about by culture shock. This 'New Age Shock' results from conflicts between individuals or between individuals and large corporate entities when either unfamiliar or daily stresses are encountered. Internationalism has brought about a blurring of cultural and national boundaries; truly international executives are those who move about the world with relative ease and are free of strong geographical attachments.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1988
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Tactics for an unknown soldier
Article Abstract:
Companies should integrate information technology (IT) into the strategic planning process to maximize benefits. Well-planned IT strategies should ideally: lead to cuts in product development time, flatten management structure, improve market intelligence, and boost employee performance. IT innovation, however, may lead to unintended problems if planned haphazardly. Such pitfalls could be avoided by incorporating IT into the business planning process. Examples of the strategic use of IT systems such as computer-aided manufacturing, management information systems, and electronic data interchange (EDI), are presented to illustrate how IT can impact a company's decision-making and direction.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1991
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