The synthetic hierarchy method: an optimizing approach to obtaining priorities in the AHP

Article Abstract:

The Analytic Hierarchy Process (AHP) is extended to develop a method of synthesizing local and criteria priorities into global priorities. The method can be applied to hierarchical systems as well as reduced into linear systems or eigenproblems for determining aggregated priorities. Applying the method to a sample problem also yields a different ranking of global priorities when from classical AHP.

Multiple criteria decision making

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Customer satisfaction analysis: identification of key drivers

Article Abstract:

A study uses Shapley value, a tool from cooperative game theory, to identify priorities of key drivers of customer satisfaction, or key dissatisfiers and key enhancers. The theoretical and practical advantages of Shapley value and attributable risk concepts in elaborating optimal marketing strategy are demonstrated.

Asset & Risk Management, Risk management, Customer satisfaction, Game theory

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Data aggregation and SimpsonEs paradox gauged by index numbers

Article Abstract:

The problem of SimpsonEs paradox that occurs in data aggregation is analyzed using index analysis.

Europe, Science & research, Research, Methods, Usage, Data entry, Data collection, Index numbers (Economics)

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