The theory of the flagship firm
Article Abstract:
A flagship firm is a multinational enterprise which has developed a business network with four key partners, these being: the main suppliers, customers, competitors and non-business infrastructure. The flagship firm has control over how the partners operate and limits the markets they can operate within. The strategic leadership aspects of a flagship firm are discussed in detail. The partners can expect to increase their trade and secure long-term contracts through their involvement with the flagship firm.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1997
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Retail multinationals and globalization: the evidence is regional
Article Abstract:
An empirical study of 49 large retail multinational enterprises (MNEs) indicated that only one MNE is 'global', while five are 'bi-regional' with 20 percent sales in two parts of the 'triad' of the European Union, North America (NAFTA) and Asia and the remaining MNEs are purely domestic. It is concluded that the retail MNEs neither operate globally nor do they need global strategies.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2003
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The end of global strategy
Article Abstract:
Research is presented concerning the regional trading strategies which are followed by successful multinational companies. The less successful pursuit of global strategies by business enterprises is discussed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2001
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