Spanish bank invests in Tour de France
Article Abstract:
Banesto is to spend $2.5 million advertising its Extralibreta savings account to complement its sponsorship of spanish cyclist Miguel Indurain in the Tour de France. The Spanish bank is also offering various other promotions including the opportunity to win a trip to Paris and the same brand bicycle as ridden by Indurain. The ad campaign has been prepared by D'Arcy Masius Benton & Bowles.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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Theme parks turning Spain into 'Florida of Europe'
Article Abstract:
Lego of Denmark, toy brick and leisure company, is believe to favour a site in Spain for its proposed southern European Legoland. Anheuser-Busch and Pearson are shareholders in the Port Aventura Catalonian coastal theme park, and other parks proposed including two in Madrid and the Canary Islands and one each in Valencia, Soria, Palma and Malaga.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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Comment about this article or add new information about this topic:
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