Unilever management divided into two
Article Abstract:
Unilever has dividing its management structure into two operating units. The move is part of the firm's efforts to speed up decision making and tighten marketing strategy control.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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Too many cooks: despite revamp, unwieldy Unilever falls behind rivals
Article Abstract:
The organizational structure and market standing of consumer products giant Unilever Group is discussed. What are referred to as the company's two separate identities since it was formed from the merger of Britain's Lever Brothers Co. and Margarine Unie of the Netherlands 74 years ago is highlighted.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
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Unilever cuts over 1,000 of its brands in overhaul
Article Abstract:
Unilever PLC announced that it is downsizing more than 1,000 brands as it implements a major overhaul of its product lines. Unilever, the producer of Lipton tea and Dove cleansing goods, did not say which brands would be trimmed. The company said that the move is an effort to lower costs, increase sales, and simplifying its supply chain. Unilever is planning to concentrate on 400 of its 1,600 brands.
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Downsizing more than 1,000 brands as it implements major overhaul of product lines
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1999
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