Toronto 1 or Toronto wan?
Article Abstract:
Toronto TV station Toronto1 was sold to Chum after a failure to attract viewers, last month and the failure was the result of wrong positioning, confusing graphic identity and above all the bland and washed-over programming. The new owners are advised to change the name and give the audience some reason to watch the station in order to succeed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Past its prime
Article Abstract:
Canada based television broadcasting giant CanWest has launched new television channel 'TV Tropolis' targeted towards younger audience. The success rate of this new channel is projected.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Over the hill
Article Abstract:
The target marketing of baby boom generation by television and mass media industry is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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