Trade titles find financial advisors a rich target
Article Abstract:
Trade magazines, 'Advisor's Edge' and 'Investment Executive,' have captured a fertile market composed of financial advisors. The rival magazines are both satisfied with their readership and have already developed relationships with their readers, thus, becoming less competitive with each other. The only difference between the two trade magazines is focus, 'Advisor's Edge' on improving relationships of advisors and clients while 'Investment Executive' on industry news.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
A Firkin of faith
Article Abstract:
The goal of becoming the largest pub chain in North America is what the Firkin Group of Pubs is trying to achieve without creating the perception of being a large corporation. To attain this end, the firm has mainly promoted itself through sponsorship of special events, such as free trips to jazz festivals and private concerts. The firm is also carefully weighing the impact of a conventional advertising campaign for its complicated branding approach.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Smart business
Article Abstract:
Telecommunications companies are beginning to recognize the profitability in small- and medium-sized businesses (SMB), which previously were less preferred than residential customers. Yankee Group analyst George Karidis predicts more aggressive campaigns being concocted by telecom firms specifically to target the SMB sector. The SMB market is estimated to be worth $2 billion to $3 billion.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: 'No more fishing blind'. French doors cope with abrasive grounds. Cableless gear sensors use retractable antenna
- Abstracts: Practical planning advice. Planning: practical advice. Some lofty ideas
- Abstracts: Ten key activities of industrial salespeople. Switching from reps to direct salespeople. Should you increase sales promotion or add salespeople?
- Abstracts: Free the 'protected gorillas'. Where adversaries converge. Chipping away at Europe's high-tech nationalism
- Abstracts: A flight plan for Europe? The business of leisure