Turning over a new leaf
Article Abstract:
Telus Mobility, based in Toronto, Canada, has chosen to retain Clearnet Communications' fresh marketing strategy following its acquisition of Clearnet in fall 2000. With the appearance of Clearnet's new marketing campaign, Telus has put to rest speculation that it will totally consume the new company. Clearnet has been known for its simple and elegant advertisements developed by Rick Seifeddine in conjunction with Toronto- based Taxi Advertising and Design.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Plucky branding
Article Abstract:
The marketing campaign of Maple Leaf Poultry is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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