Understanding interfirm relations in mediation industries with special reference to the Nordic mobile communication industry
Article Abstract:
Telecommunication operators represent companies who engage mediating technology to arrange exchanges among customers. A methodology that includes mediation related elements is developed to understand and manage interfirm relations effectively in telecommunication industry.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Global account management: a supply-side managerial view
Article Abstract:
Theory-based explanation for the adaptive differences in functions of supply managers within global account management (GAM) relationship is provided. Specific managerial activates are suggested for effective global account supply management.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
The use of conjoint-analysis for measuring preferences in supply chain design
Article Abstract:
The authors discuss their research study on the methodology of conjoint-analysis and the use of conjoint-analysis in designing supply chains. Topics include the relative importance of supply chain design components.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Export marketing and the Internet. Dissemination of market orientation in Europe: a conceptual and historical evaluation
- Abstracts: For a bigger, better Union: the European Union needs to speed up its opening to the east. Europe's choice
- Abstracts: International tax implications of electronic commerce on outbound transactions. The taxation of Internet commerce in Spain
- Abstracts: Improving marketing/logistics cross-functional collaboration in the supply chain. Calculating the cost of variances in the supply chain
- Abstracts: Shell pulls out of group seeking big Rosneft stake. Dutch budget seeks to slash welfare state. Buhrmann plans hostile bid for Samas, Ahrend