User initiated product innovations
Article Abstract:
Reverse innovation is new product marketing by users - a process in which an industrial user, having invented a novel device and applied it on their own productive system, acts entrepreneurially to gain maximally from its diffusion as a product innovation. The article presents case studies of the use of quasi- and full vertical integration in pursuit of reverse innovation. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
Criteria employed for go/no-go decisions when developing successful highly innovative products
Article Abstract:
The usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process are examined. The go/no-go criteria can be grouped into five dimensions namely strategic fit, technical feasibility, customer acceptance, market opportunity and financial performance.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Survey of new product forecasting practices in industrial high technology and low technology businesses
Article Abstract:
Issues related to forecasting sales of high- and low-technology products are presented, focusing on the different methods used for both products. Topics include demonstrated preferences for internal, qualitative methods for high-technology and traditional quantitative market-research techniques for low-technology products.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Guidelines for marketing a new industrial product. Cooperation and conflict between industrial sales and production
- Abstracts: Overcoming the hurdles of runaway growth. Dealing with the high cost of an inefficient sales force. 'Smart' running shoes: the latest race between Adidas and Puma
- Abstracts: How to locate and communicate with overseas customers. New focus of U.S. industrial firms in the Pacific Basin
- Abstracts: A psychographic segmentation of industrial family businesses. How buyers view industrial salespeople