Using triangulation to assess and identify successful services brands
Article Abstract:
The use of triangulation to assess services brand success and the theoretical and practical issues faced in employing the technique are examined. A case study from United Kingdom is presented. It is concluded that triangulation is a helpful technique in the assessment of complex concepts such as services brands' success.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Communicating services brands' values internally and externally
Article Abstract:
The role of effective communication with the exployees to enhance their relationship with customers, and building a brand image for the organization, is discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Building a services brand: stages, people and orientations
Article Abstract:
The development of a model for service industry brands is discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Restaurant catering. Cafes/Bars and full-service restaurants. Cafes/bars, full-service restaurants & self-service cafeterias
- Abstracts: One option was to do nothing - to leave the landscape to its own devices as a wilderness. Time travellers
- Abstracts: Ex-counsel at Stolt is to testify. Stolt hits rough water in bid for refinancing. U.S. says Stolt evaded strict embargoes for more than 20 years. Records indicate shipping company used fake documents, code words. Ports of call in Iran, Cuba, Sudan
- Abstracts: NYSE discloses top aides' pay. SEC preps 'Best-Price' overhaul. U.S. equity firm will buy Amex for $110 million
- Abstracts: Poland hopes EU intergration will restrart its economic miracle. Czech voter turnout uncertain