When the big get bigger
Article Abstract:
The Canadian radio industry is undergoing a major trend, consolidation. The trend offers major advantages to broadcasters since sharing facilities between stations leads to lesser costs. Also, consolidation has both good and bad impact on advertisers. On the good side, consolidation of ownership leads to diversity of formats. On the bad side, consolidation threatens less competition among the chains and could result in higher air time costs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Long hot summer
Article Abstract:
Radio advertising rates in Canada usually increase during the summer because of several factors. A major factor is the increase in demand because beer and soft drink manufacturers usually increase their advertising because of the warm weather. Other advertisers also shift to radio advertising and away from television advertising because they know that people are usually on vacation with their radio sets.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Teen radio's quasi-comeback
Article Abstract:
The average number of Canadian teenagers listening to FM radio stations has increased after the Canadian Radio-television and Telecommunications Commission lifted the ban Contemporary Hit Radio (CHR)/Top 40 format in May 1997. Although only a few marketers are advertising in CHR radio stations, operators are optimistic that ad sales will soon pick up due to the strong potential of the teen market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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