When 'trust me' won't cut it
Article Abstract:
Customer relationship management just doesn't mean taking care of it all, but collaborating with the customer. To gain loyalty of the savvy customers of today, they should be helped to understand the whole category of the service provided, given options and alternatives and provided step-by-step guidance as well as proper follow up.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Creative strategy's sad demise
Article Abstract:
The importance of creative strategies, and the need to develop an effective creative strategy to define values and brand attributes to consumers, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Where did the innovation go?
Article Abstract:
This report examines the need for marketers to let go of old methods and adopt new, creative tools for research.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Meet me halfway but don't rush: absorptive capacity and strategic R&D investment revisited. On the role of input and output spillovers when R&D projects are risky
- Abstracts: Meet me halfway but don't rush: absorptive capacity and strategic R&D investment revisited. part 2 Cooperative and noncooperative R&D in experimental duopoly markets
- Abstracts: What marketerEs want. Be brave. Be strategic. Be world-class
- Abstracts: When blackouts count. Cable TV tunes into profits. Singapore: costly school expansion
- Abstracts: Tougher steels mean longer life. Shark gets Scorpion's sting - in trawl door update. Long trawl for sandeels