Off road with purpose
Article Abstract:
Windsor, Ontario-based automaker DaimlerChrysler Canada came up with a new idea to attract customers and boost car sales for its nine new models. It took its models on a cross-country road trip, Gold Medal Tour, and arranged auto shows where customers could drive the cars on test tracks, simulating different road conditions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Motor: go anywhere
Article Abstract:
New sport utility vehicles (SUVs) by different companies in the automobile industry are presented. The features of the Chevrolet Equinox crossover, Hummer SUT sport utility truck, Hyundai Veracruz, Toyota Highlander, Mazda CX-7 crossover, and Ford Escape, are also discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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