Puzzling out clients' advertising strategies: Billboards? TV? Print ads? She puts it all together

Article Abstract:

Linda Gaglione, a media director for Harmelin Media in Bala Cynwyd, works out how and where companies should advertise, and then negotiate for the best rates thinking about the most strategic way to meet the client's marketing objectives. After deciding the strategy as whether to advertise on billboards or on TV or to have print ads, she negotiates the rates looking for which strategy will offer the best price during a show likely to appeal to potential buyers.

Advertising, Corporate directors, Marketing industry, Gaglione, Linda, Harmelin and Associates Inc.

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Southwest's new CEO watches the bottom line

Article Abstract:

Gary Kelly, Chief Executive Officer (CEO) of Southwest Airlines indicated on August 2005 that airfares were unlikely to rise and that measures would be undertaken to ensure cost cutting. The reason behind this was to keep employees happy, ensure better customer service, boost ticket sales, and increase the confidence of shareholders.

Air Transportation, Scheduled, And Air Courier Services, Airlines, Southwest Airlines Co., Kelly, Gary

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IBM's new approach has some wondering. Skeptics question its shift toward services

Article Abstract:

Sam Palmisano is engaged in establishing a pay-as-you-go system for its customers in order to reposition IBM as a service provider not just a hardware provider. In this regard, IBM is playing catch up to Hewlett Packard that has already successfully achieved this transition.

Marketing procedures, Organizational history, Computer industry, Microcomputer industry, Marketing, Computer services industry, Information technology services industry, International Business Machines Corp., IBM, Company restructuring/company reorganization, Reorganization and restructuring, Company marketing practices, Palmisano, Samuel J., Company organization

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