21st century supermarket shopping
Article Abstract:
Glen Terbeek, of Andersen Consulting, forecasts that by the year 2000 two big changes will occur in the marketing scheme for supermarkets. First, staples such as toilet paper or soft drinks will be home-delivered. What consumers pay for products should stay the same, since marketers' slotting fees could cover the home-delivery costs. Second, supermarkets will sell solutions instead of simply products, that is, all the products for a spaghetti dinner will be found in one area of the store. Supermarkets will become genuine marketers, instead distribution centers that try to market.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Put your kid through school ... by shopping
Article Abstract:
The Kids for College Tuition Trust Fund (KCTTF) and Tuition Access are two new marketing programs that let consumers accrue tuition credits. The National Education Access Fund's Tuition Access uses a smart card, whereas the KCTTF, the brainchild of Promot Inc, requires the consumer to mail in proofs of purchase. The typical consumer could accrue $400 yearly in tuition credits under the Tuition Access program. Under the KCTTF program, the typical consumer, by 2007, could accrue between $2500 and $10,000 annually.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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The strategic shopper
Article Abstract:
A Warwick Baker and Fiore survey of supermarket consumers showed that 90% of shoppers made their purchases according to a specific shopping method calculated to save them money. The types of shoppers, plus the percentage of consumers falling into that category, are listed as follows: practical loyalists (29%); bottom-line shoppers (26%); opportunistic switchers (24%); deal hunters (13%); non-strategists (8%). Most of the shopping strategies used sales and coupons to save money.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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