A discussion of the use of sensitivity panels in market research

Article Abstract:

A research paper developed in 1984 regarding market research identified ways on how to increase the accuracy of interviews through the use of sensitivity panels. These panels help build trust between interviewers and respondents. However, this research technique can pose a variety of problems. These include the selection of appropriate respondents, the appropriate intervals for convening sessions and the proper way for conducting the training system.

Interviewing

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The use of interaction coding and follow-up interviews to investigate comprehension of survey questions

Article Abstract:

A study published in Apr. 1984 regarding the use of interviews and interaction coding to examine the comprehension of survey questions played an important role in the development of cognitive techniques in marketing research. It assisted in the creation of more probing techniques for developing and testing survey questions. Bill Belson's work on the difficulties posed by some types of question forms is utilized in this study.

Research, Usage, Interviews, Surveys, Surveys (Studies)

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