A firm plan for winning clients
Article Abstract:
Issues are presented concerning the importance of a sound marketing strategy to the success of business enterprises. The influence which marketing can exert over clients and its role in the winning of new business are discussed.
Publication Name: CA Magazine
Subject: Business
ISSN: 0317-6878
Year: 2001
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Winning the engagement
Article Abstract:
The importance of presentation when involved in a bid for a contract is vital. The right team must be assembled and well rehearsed. It is important to use visual aids and handouts.
Publication Name: CA Magazine
Subject: Business
ISSN: 0317-6878
Year: 2000
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Hitting the target
Article Abstract:
A comprehensive targeting strategy is a positive method for accounting practices to retain existing clients and gain new ones.
Publication Name: CA Magazine
Subject: Business
ISSN: 0317-6878
Year: 2000
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