A framework for market-based organizational learning: linking values, knowledge, and behavior

Article Abstract:

The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation (a value-based construct) will directly result in increased market information generation and dissemination (knowledge-based constructs), which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies (a behavioral construct). Managerial applications are discussed. (Reprinted by permission of the publisher.)

Marketing Management, Research, Models, Learning, Teaching models

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The synergistic effect of market orientation and learning orientation on organizational performance

Article Abstract:

The differences between organizational learning and market orientation are defined, focusing on both processes' impact on a corporation's economic success. Topics include the relationship between organizational learning and business performance, and how market and learning orientation can lead to product development activity.

Statistical Data Included, Management, Economic aspects, Organizational change, Business success

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Environmental marketing strategy and firm performance: Effects on new product performance and market share

Article Abstract:

The conclusions of research to examine the relation between the environmental marketing strategies of a firm and its effect on the performance of the company and its new product performance are presented.

Marketing procedures, Venture Analysis, Analysis, Environmental aspects, Business enterprises, Company marketing practices, Green marketing

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