Force-fit

Article Abstract:

The fitness boom has so permeated the advertising world that agencies are using the fitness theme for products that have no relationship to fitness. The ad theme for the Sable (Ford Motor Company's newest car) is 'The shape you want to be in'. Century Companies of America of Waverly, Iowa use an ad with a man on an exercyle with the banner: 'Financial Fitness: We can help you work up to it. No sweat.' Critics believe that such overuse of the fitness metaphor will cause it to lose its effectiveness. Other advertising campaigns discussed include Procter and Gambles television commercial for the body-building Prell shampoo and the 'hard body' Nissan truck campaign.

Social aspects, Analysis, Usage, Physical fitness, Advertising campaigns, Advertising copy

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A participatively designed shift system reduces turnover in a glass factory

Article Abstract:

About a quarter of the total workforce in the US work in shift systems, which are implemented to recover investments faster in capital-intensive industries and to maintain continuous customer service in vital industries. However, shift systems often result in higher incidence of industrial accidents, higher turnover, low productivity and other problems. The experience of a glass factory is presented to show how a participatively designed shift system reduced turnover and improved productivity.

Flat Glass, Flat Glass Manufacturing, Methods, Management, Case studies, Human resource management, Glass industry, Participatory management, Shift work, Employee retention, Employee turnover

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