A market for optimists only

Article Abstract:

Imperial Chemicals Company PLC (ICI) experiences in South America show how there are profits to be made for companies that are willing to work within the local economic barriers and invest in the local workforce. ICI has been involved in various business ventures in Venezuela, Peru, Colombia, and Chile since the 1920s and in 1987 they had an annual turnover of approximately $115 million, or 16% of all British investments in these countries. The Andean countries have significant economic problems including: poverty; foreign debts; and rampant inflation in some areas. ICI's Director for the Andean countries Maurice Holborn believes that foreign investors should take advantage of the area's immense markets by: developing cost-effective sales organizations; changing their emphasis from exporting to local manufacturing; and working with local governments to increase trade.

Foreign operations, Foreign investments, South America, Imperial Chemical Industries PLC

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Growth prospects attract business to South Korea

Article Abstract:

South Korea boasts a population of 43 million people, an average annual economic growth rate of 7 percent, a gross national product level equal to $2,000 per person per year, and a growing amount of disposable income distributed among its citizenry. Moreover, despite its slight tendency to protect fledgling domestic industries, South Korea welcomes foreign participation in certain areas of the marketplace, such as pharmaceuticals. For the past ten years, South Korea's pharmaceuticals market has grown an average of 31 percent per year. Glaxo, a British pharmaceutical company, began its expansion into South Korean markets in 1983. This expansion program is detailed.

South Korea, Planning, International aspects, Economic development, Korea, South, Glaxo Holdings PLC

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Children: apples of the marketeer's eye

Article Abstract:

Marketers in the UK spend approximately 500 million pounds sterling on promotions to entice children to buy their products. CBH and Partners joint managing director David Moore states that his sales promotion company targets children with 30% to 40% of its work. Marketers not only seek to access the approximately one billion pounds spent by children under 16 years of age, but seek to have children influence the purchasing behavior of their parents as well as trying to engender brand loyalty early in the life cycle of young consumers. Marketers believe that promotions targeting children will create long-term brand loyalties that will last the consumers' lifetimes.

United Kingdom, Children, Advertising and children, Great Britain

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