A new look for the core market

Article Abstract:

Photographic retail minilab chain Moto Photo Inc renovated the layout and look of its stores by contracting the services of design firm Design Forum. The renovation plan was named 'Project Aspire' and was intended to attract the chain's primary market segment which are upscale women customers. Design Forum considered every aspect of the renovation from product placement to color selection. The new look is a departure from the motif of the 1980s which stressed a high-tech look and is described as 'vertical merchandising with the target customer in mind.'

Contracts & orders received, Facilities & equipment, Interior Decorating Services, Interior Design Services, Moto Photo Inc.

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Robert Stabler

Article Abstract:

Robert Stabler is the senior vp of AGFA Corp's Consumer Imaging unit. He started his career with AGFA in Leverkusen as a management trainee in 1984 and went on to become responsible for expanding the AGFA brand in the UK. Stabler opined that US and UK consumers behave similarly towards photography. AGFA is not perceived by the public as an electronic company but it is really dependent on networking, color management, scanning and compression. Stabler also discussed AGFA's core competencies in its X-ray and consumer imaging divisions.

Strategy & planning, Photographic Film, Paper, Plate, and Chemical Manufacturing, Photographic Film, Bayer Corp. Agfa Div.

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Digital Film Processing technology

Article Abstract:

Applied Science Fiction (ASF), based in Austin, TX, demonstrated a new technology, called generically as digital film processing (DFP), that promises to deliver high-resolution digital files from unprocessed rolls. Unlike the traditional film processing that requires water, plumbing, ventiallation and other fixtures, DFP uses only what is known as the 'image capture engine.' ASF claims that their process can provide an image with a more expanded dynamic range than traditional scanning of film.

Manufacturing processes, Photofinishing, Photofinishing services, Applied Science Fiction

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