Economics, psychology, and the literature of the subdiscipline of consumer behavior

Article Abstract:

This paper traces the development of the subdiscipline of marketing known as 'consumer behavior' and its literature which grew during the 1950s and 1960s and at an increasing rate during the 1970s. In spite of marketing's roots in economics, it came to rely more heavily on psychology as a source for conceptual borrowing. It is suggested that this may have resulted from greater congruity between marketing scholars and psychologists with respect to research purposes and philosophies of science. (Reprinted by permission of the publisher.)

Marketing research, Market research, Consumer behavior, Psychological research

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The railroad and movie industries: were they myopic?

Article Abstract:

In the United States, regulation prevented the railroad and film industries from responding successfully to the demands of the marketplace. Both industries did attempt to move into other industries, but were blocked by government regulations. The prevailing belief among marketing scholars that the rail and film companies were myopic cannot be substantiated by historic evidence. (Reprinted by permission of the publisher.)

Railroads, Motion picture industry, Movie industry, Industry regulations, Government regulation of business, Trade regulation, Historical research

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