A structural latent variable approach to modelling consumer perception: a case study of orange juice
Article Abstract:
A study of consumer perception of orange juice finds that perceptions vary with consumer age, race, and educational background, among other factors. Whites, college graduates, and high-income families have a less favorable opinion of orange juice than non-whites, non-college graduates, and low-income families. Advertising slogans help inform consumers' favorable perceptions. The study uses an unobservable quotient, consumer perception, with a structural latent variable approach.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1993
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The big picture: Obesity, consumption, and food production
Article Abstract:
The relationship between obesity, levels of food intake and food production in the US is traced and the effect of attempts to reduce the percentage of its overweight citizens in order to improve public health on the country's agricultural production is examined. Results indicate that the Corn Belt and the Lake States are likely to experience the largest changes in agricultural producer net returns as the crop acreage could reduce by approximately 650,000 hectares.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2006
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A measurement of the quality of orange-juice consumption
Article Abstract:
Research measuring the quality of orange-juice products using Theil's index of quality of consumption is presented. Findings indicate that between 1988-1999 the quality index increased by approximately 50%, which was mainly caused by increased demand trends.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 2000
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