All-programmers: Who are the nation's hottest TV stations' execs - and how did they get there?

Article Abstract:

Some local television station executives excel, even while competition increases, costs rise, the economy grows slowly, and advertisers make greater use of sales promotions in other media. Five such successful television station managers are profiled: Steve Bell of KTLA in Los Angeles, Jim Coppersmith of WCVB in Boston, Kevin O'Brien of KTVU in San Francisco, Lev Pope of WPIX in New York, and John Serrao of WATL in Atlanta. The station managers comment on their careers, their business experiences, their stations, and their local markets.

Television broadcasting stations, Management, Executives, Personalities, Television stations, Coppersmith, Jim, Bell, Steve, O'Brien, Kevin, Pope, Lev, Serrao, John, KTLA, Los Angeles, California (Television), KTVU, Oakland, California (Television), WATL, Atlanta, Georgia (Television), WCVB, Boston, Massachusetts (Television), WPIX, New York, New York (Television)

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The structure and content of executive agency financial statements

Article Abstract:

A survey of the financial statements of executive agencies participating in the Fifth Price Waterhouse Best Agency Report and Accounts Competition demonstrates how the transfer of Generally Accepted Accounting Principles tailored for one environment to being used in another causes gaps and irregularities. Enhancements can be made by publishing standardized rules, standardizing formats and technology, using the 'expenditure less income' format and clarifying insurance arrangements.

Evaluation, Financial statements

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