Ads that know no boundaries: Swedish agency used bold images to sell internationally

Article Abstract:

Welinder Business Marketing produces advertisement layouts that transcend international borders. The Swedish advertising agency's international ads have bold and penetrating images with appropriate localized texts which may be translated to the country's native tongue. These advertisements are crafted after extensive market research and strategic planning. The advertising agency has won numerous awards for their ads.

Management, Welinder Business Marketing

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Vivid color, tight copy bag Sawyer for Ricoh and Gigante

Article Abstract:

The 12th Annual Sawyer Award for business to business advertising went to Ricoh Corp. and its advertising agency, Gigante Vaz & Partners Advertising Inc., for a series of visually-catching magnetic ads for a new line of color copiers. First and second runners-up were Wells Fargo Bank N.A., with its agency, Anderson & Lembke Inc., and CSX Intermodal, with Parrish Wickersham & Partners, respectively.

Photographic equipment and supplies, Photocopy Equipment, Photographic and Photocopying Equipment Manufacturing, Office equipment and supplies industry, Office equipment industry, Advertising services, RICOH Corp.

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Gigante deploys bold execution

Article Abstract:

Gigante Vaz & Partners Advertising Inc. adheres to its philosophy that business-to-business advertising needs appealing images and messages. Putting this to good use, the ad agency won the 1995 Sawyer Award for the said category for its client, Ricoh Corp. Aside from the award, the ads have also increased sales from 6.8% to 14.8% for the color copier company.

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