Advertising & Telemarketing

Article Abstract:

A direct response telemarketing program must be well-organized in advertising and marketing communications to produce sales leads. Some type of device must be able to determine the value of the inquiry. A quick and effective sales organization is needed to satisfy converted customers. The 800 WATS numbers must be prominent in the advertisement itself. A specific need or request characterizes those who use a WATS line. Two diagrams show typical questionnaires that will help determine the exact needs of a customer. In-depth training should be given to the interviewer.

Marketing, Distribution channels, Marketing Strategy, Advertising (Industry), WATS, Direct Market Channel

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Telemarketing and Ergonomics: Synergy and Symbiosis

Article Abstract:

The science of ergonomics is to integrate in the office places, processes, products and people. Office synergism is the total effect that is greater than the parts. Place includes such factors as noise, lighting, ventilation, power and cabling, and space. Balancing job elements and alternative activity is an example of processing. Products include telephone and terminals. Involving people in activities that will concern them in the future creates a positive atmosphere.

Ergonomics, Job satisfaction, Office automation, Personnel, Space Planning, Job Performance

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