Indonesia alluring to EarthShield
Article Abstract:
EarthShield markets non polluting cleaning and degreasing chemicals in 15 countries, and has formed an agreement with PT Protek Environment Dunia, an Indonesian distributor, with an interest in environmental issues. EarthShield's ingredients are shipped to Indonesia and processed at PT Protek's blending facility in Jakarta. EarthShield is planning to launch a consumer product range in Indonesia.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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Brand still holds edge in battle with price
Article Abstract:
Branding is viewed as important in business marketing because few products can cite concrete characteristics that will distinguish them from others. And according to a recent study of the International Data Group, brand is the main criteria employed by companies whenchoosing and purchasing computer products. A brand name is also useful when theprices of products are more or less equal.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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