Amexco's Media (Ad)venture
Article Abstract:
The TV/film operation of American Express operates not as a department, but as a production company that belongs to American Express. The operation is an experiment of the company's Communication Services. The objective is to study do-it-yourself advertising production as opposed to employing independent suppliers. Outside clients are accepted under the experiment-in-progress. The operation is a profit center, charging for its services, and is responsible for its own marketing.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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Corporate Advertising Holds Its Own
Article Abstract:
The Association of National Advertisers, Inc. (ANA) has found in their survey of corporate advertising use that corporate advertising experienced little change in 1982 and 1983. However, the amount spent on advertising dropped slightly. Other highlights of the survey are given.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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Barter Firm Offers One Time a Year Cash Option
Article Abstract:
Univex is a new counter trade exchange for business to business marketing. The advantage of Univex over other barter exchanges is liquidity. The exchange guarantees conversion of unused credits to cash on a one time annual basis.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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