An assessment of the reliability and validity of husband and wife self-support purchase decision making measures

Article Abstract:

An assessment was made of the reliability and validity of self-report measures of three separate constructs hypothesized to operate in husband and wife decision making for durable goods purchases. In addition to the traditional construct of Influence, Importance, and Participation in the decision were also examined through the use of constant sum scaled responses for both husbands and wives. Following Davis' (1976) admonition to focus on the decision process, the present study conceptualized the purchase decision as consisting of three stages with multiple subdecisions in each stage. The results of a multitrait-multimethod matrix analysis support the use of a constant sum scaling approach to measuring the three constructs. The findings also indicate the existence of two dimensions within the purchase decision process for the durable goods of automobiles and family room furniture. These dimensions were labeled resource allocation and variant selection decisions. The findings also suggest that importance is a global construct in decision making while influence and participation are more purchase situation specific. (Reprinted by permission of the publisher.)

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Task complexity and contingent information processing in the case of couple's decision making

Article Abstract:

This study provides evidence that the husband-wife decision making process, just as the individual decision making process, is contingent upon the task complexity. As the task became more complex, couples used a multistage strategy more often, a smaller proportion of available information, a smaller proportion of available information, a smaller proportion of available attributes, and a shorter time per unit of available information. In addition, this study explores differences in the information processing behavior between individuals and couples at equivalent levels of task complexity. (Reprinted by permission of the publisher.)

Task analysis

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How culture matters in children's purchase influence: a multi-level investigation

Article Abstract:

The multi-level analysis of children's purchase influence in Chinese immigrant families, based on acculturation and generational consonance, is presented.

United States, Consumer Behavior, Economic aspects, Demographic aspects, Chinese Americans, Consumer behaviour, Cultural identity

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