An economic analysis of generic egg advertising in California, 1985-1995

Article Abstract:

The econometric assessment of the California egg industry from 1985 to 1995 indicates that advertising undertakings have generated a favorable effect on producer prices and net profits. The econometric model revealed that a 1% change in advertising costs led to an average 0.13% hike in producer prices and a 6.9 marginal rate of return to advertising. This means that every additional dollar invested in advertising efforts yielded $6.90 in egg producers' profits.

Chicken eggs, Chicken Egg Production, Research, Advertising, Econometrics, Eggs (Food), Egg industry

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Distributional effects of commodity promotion programs by type of producer

Article Abstract:

The issue of equal benefits from collectively funded commodity promotion programs for all types of producers is examined. Research indicates that the benefit is not equal and it is higher for producer with more endowed fixed factors.

United States, Marketing procedures, Sales Promotion, Marketing, Company marketing practices, Cost benefit analysis, Sales promotions, Commodities

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An economic analysis of California raisin export promotion

Article Abstract:

The export promotion policy of California's raisin industry is discussed with a focus on exports to Japan and the United Kingdom.

United Kingdom, Japan, International economic relations, California, Dehydrated fruits, vegetables, soups, Dried and Dehydrated Food Manufacturing, Exports, Fresh fruits and vegetables, Fresh Fruit & Vegetables Whsle, Fresh Fruit and Vegetable Wholesalers, Raisins, International trade, Economic policy, Fruit industry, Fruit trade, Produce wholesalers, Trade policy

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