An examination of categorisation and stereotyping heuristics in global product evaluations

Article Abstract:

Research in the decision making process of consumers has found they use one of two methods when choosing a product. The study found the most popular method of evaluating a product was the category-based evaluation which makes use of a number of clues to the product already in the memory, such as the manufacturer's name. An alternative method is piecemeal processing where the consumer considers several different attributes of a product. It is possible stereotyping may play a part in category-based evaluations. The study involved some 134 undergraduates from a midwestern university in the US.

Analysis, Marketing research, Market research

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Inter-organisational relationships and strategy development in an evolving industrial network: mapping structure and process

Article Abstract:

Research is presented concerning the organizational relationships and strategies which exist within the complexity of an industrial supply chain. Aspects of relationship marketing in the chemical industry are discussed.

Chemicals & Allied Products, Chemical Manufacturing, CHEMICALS AND ALLIED PRODUCTS, Management, Marketing, Chemicals, Business enterprises, Chemical industry, Business-to-business market, Business to business market

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Diluting negative country of origin stereotypes: a social stereotype approach

Article Abstract:

Research is presented concerning the growing importance which marketing managers are placing on the need to control the negative country of origin evaluations made by consumers as global trade increases.

Psychological aspects, Beliefs, opinions and attitudes, International economic relations, Attitudes, Rules of origin (International trade), Rules of origin

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