Product life cycles of durable goods for the home
Article Abstract:
In general, the product life cycle concept implies an expected evolutionary pattern for the life of the product, and for all comparable products. The four stages of product life cycle include: maturity stage, introduction stage, growth stage, and the termination stage. Multi-functional products can be directed toward the affluent dual-income market.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1986
Economic aspects, Marketing research, Market research, Product life cycle, Durable goods
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1986
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Micro-level product-market dynamics: shared knowledge and its relationship to market development
Article Abstract:
The importance of shared market knowledge and its change as product markets develop is described. There is a positive correlation between shared market knowledge and innovation in products.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Product management, Cognition
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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Subjects list: Analysis
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