As Iraq coverage dwindles, shows look for celebrities
Article Abstract:
Entertainment show producers in the US are taking extra efforts to maintain a neutral stance on the US's war with Iraq. They are being cautious not to provide a national platform for celebrities who are against the war, through their regular entertainment shows.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Pitch tips from L.A. editors
Article Abstract:
Prominent entertainment editors and writers give their tips to the entertainers, on the process of sending various kinds of publicity material to the editors, at panel discussion sponsored by Marketwire in Los Angeles.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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PR needs more echutzpahE
Article Abstract:
Bill Marks, VP for PR, Coca Cola North America, shares five invaluable tips for successful branding and PR, citing the launch of his companyEs Vanilla Coke in 2002 as an example.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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