Oracle plots major Web broadcast network
Article Abstract:
Oracle's new E-Business Network, is aimed at providing its customers, investors and others various types of information in nine languages and will compete directly with other Web media companies that have traditionally managed the company's advertising.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 2000
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MARKETERS NARROWING AUDIENCE SEGMENTS
Article Abstract:
This article discusses the online services of marketing firms with Web sites through which they offer "customized mass marketing".
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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BELL MEASURES UP: MARKETER'S $1M INVESTMENT IN NET.ANALYSIS PAYING OFF
Article Abstract:
This article examines the work of Karen Pittinelli who is the Internet marketing manager of Bell Atlantic Corp.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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