BP's retiring Browne busted by WSJ
Article Abstract:
The criticism of British Petroleum's (BP) chief executive officer John Browne by Wall Street Journal editors for focusing more on public relations than his petroleum business is discussed. Browne was the architect of 'Beyond Petroleum', BP's green campaign.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2007
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Hanes ups PR for spin-off
Article Abstract:
Hanes a unit of apparel manufacturing company Sara Lee Corp has launched its latest Double Tough Socks and T shirt. The company is also revving up its PR and marketing strategies for its next year's spin-off.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Hastings spreads word of doom
Article Abstract:
The Hastings Group's promotion of doomsday warnings issued in Bulletin of Atomic Scientists magazine is discussed. Hastings is a public relations and Web services firm.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2007
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