Backend support, databases key to top Net marketers

Article Abstract:

Net Marketing 200 top business-to business Web advertising companies manage to integrate their backend systems with their marketing programs despite the Internet's bandwidth problems which limit the capabilities of Net marketers. Consolidated Edison has harnessed the technology and used its Web site to provide their clients with meter readings and bill payment, a push-based intranet technology and daily electronic mails to executives. W W Grainger has embarked on a major database-management effort to keep its massive online inventory.

Advertising, Advertising and Related Services, Industrial Advertising, Internet service providers, Internet/Web advertising, Internet advertising, Business-to-business advertising, Business to business advertising

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How to profit from registration: once the data's collected, smart marketers mine that database for extra value

Article Abstract:

Companies with Web sites can take advantage of the database which can be generated from the registration of users of their Web sites. They should carefully determine the data they need and how they can assist the users. They should take care that the information gathered is just right to prevent the accumulation of a database which is very difficult to handle. Marketers should pose questions which are usually given to visitors of trade show exhibits to determine whether site users are serious buyers.

Innovations, Marketing, Web sites (World Wide Web), Web sites

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GE's e-commerce network opens up to other marketers

Article Abstract:

GE Information Services has shifted focus towards Internet-based transactions. The GE Trading Process Network (TPN) is also signing up other marketers such as Textron Automotive Co. Officials stress that the Internet will maximize the benefits of electronic data interchange and eliminate the cost barriers that have kept businesses from going online. Officials also expect TPN to generate $1 billion in transactions by mid-1997 and $4 billion by the end of 1998.

On-Line Information Services, Videotex & Teletext Svcs NEC, Services, Online services, Internet services, Electronic commerce, E-commerce, GE Information Services Inc.

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