Biz books step up ad battle with trade mags
Article Abstract:
The three largest mainstream business books have accelerated efforts to compete against trade magazines to capture advertising especially telecommunications and technology ads. The three periodicals are Business Week, Fortune and Forbes magazines and they have bolstered foreign distribution, online initiatives, conferences and demographic editions that enable marketers to apportion the circulations of those titles to satisfy requirements. Competition among the Big Three has been extended to almost all business-to-business categories.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Communicating the whole story
Article Abstract:
DSC Communications Corp. prefers to advertise in Telephony magazine because it is one of the leading publications in the telecommunications industry. It is widely read by business leaders who make the purchasing decisions on telecommunications equipment and services. The company recently created an unprecedented seven-foot, accordion-style gatefold insert to draw the market's attention to its products and capabilities.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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