Campaigners in the communications war

Article Abstract:

The intent of business communications is to explain something to an audience which does not have sufficient knowledge, a process that is hampered by technical jargon. Financial documents, such as prospectuses and company accounts, are examples of documents which are often complicated and misunderstood. Rewriting documents is expensive, but it is essential to make sure a company's audience gets a positive image of the company and its staff. Information design companies provide businesses with the service of redesigning documents into plain, comprehensible language.

Methods, Business writing

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Presenting our public face

Article Abstract:

The use of advertising and other forms of promotion by accountants is discussed. There is still some debate as to the propriety of advertising by accountants. Practitioners who feel that advertising is improper should use other types of promotion besides advertising. Decisions concerning promotions should be determined by the accountants' target audience and reasons for advertising. Technological and programming innovations in radio, television, and video cassette recorders have greatly increased the number of promotional opportunities open to accountants.

Accounting, Ethical aspects

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African dream: When will we acknowledge our responsibilities towards our fellow accountants in the developing world?

Article Abstract:

The experiences of practising chartered accountants conducting a French language residential workshop for auditors in Cameroon are recounted. Their aim was to strengthen the auditing techniques of qualified registered auditors.

Developing countries, International relations, Industrialized countries

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