Champagne makers fight a war of words
Article Abstract:
The Treasury Department plans to review the labeling requirements for champagne and sparkling wine. Current law requires that labels for inexpensive products bear the term bulk process. Wine makers who use this process argue that putting this term on the label drives down sales, while wine makers of premium products, who use the methode champenoise, respond that the bulk wineries are trying to deceive consumers. For years the bulk wineries have used the euphemistic term Charmat method instead of the mandated term bulk process.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Italian wine makers brace for scandal
Article Abstract:
Italian wine contaminated with the pesticide methyl isothiocyanate is being tested by the Food and Drug Administration (FDA). Germany has already discovered the pesticide in Italian wine imports. Although the tainted wine seems localized to the Veneto region, the FDA investigation is testing wines produced in other regions too. The tainted wine comes at an embarrassing time for the Italian wine industry, since it had just launched a $10 million advertising campaign extolling the quality of its wines.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Wine group defends right to free speech
Article Abstract:
The wine industry organized Wine First to make the public aware of repressive activities of the Bureau of Alcohol, Tobacco and Firearms (ATF). ATF has been diligently enforcing regulations that forbid winemakers from making 'therapeutic or curative' claims about their product. What has produced the conflict is the wine industry's desire to feature a recent '60 Minutes' story in their advertising and promotions. The industry feels that the regulations impinge in their free-speech rights.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Comment about this article or add new information about this topic:
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