Changes in the way marketing is managed - a personal view

Article Abstract:

Corporate marketing departments have changed in the 40 years to 1995. Pressure has come from increased importance given to finance departments, and all departments are underpressure to be more accountable. Marketing skills are seen as useful in a team context. Marketing concepts are being used by specialists from outside marketing. Accountability is a key issue, and marketing teams should justify investment in communications and the like, and should seek to take a long term view.

Corporations

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Marketing public sector services: concepts and characteristics

Article Abstract:

The public sector must be perceived by marketing professionals as an independent concept in order for it to be successfully marketed. Marketers are increasingly employed by public sector organisations as the notion of administration is overtaken by the notion of managerialism. Process and structural characteristics of the public sector which affect the marketing of it are examined.

Government marketing

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By popular demand: marketing the arts

Article Abstract:

The arts industry is a thriving, dynamic industry which has, up until now, been largely ignored in marketing texts. An analytical framework for the arts context is developed which acknowledges the multi-cultural, project-based nature of this increasingly important sector.

Marketing, Commercial art, Arts, Art industry, Art industries and trade

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